Liquor Industry News 06-17-26
Exploring all things wine with you!
This Flipboard magazine, curated by The Wonderful World of Wine (WWW), pulls together a collection of industry articles focused on recent trends and news.
Here are the standout stories highlighted in this specific mix:
- Wine’s Big Bet on Sports Advertising (VinePair): A deep dive into how wine brands are increasingly investing heavily in sports ads. With commercial slots dominated by betting apps and traditional beer brands, the article looks at whether swinging for the fences with sports sponsorship is actually paying off for the wine industry.
- Lambrusco Reconsidered (Vero): A feature re-evaluating the classic Italian wine, specifically focusing on a unique dry, sparkling Pet Nat style made from the rare Uva Tosca grape (which tastes remarkably like a crisp sparkling cranberry juice). It makes the case for why modern Lambrusco is highly versatile and works for everyday drinking.
- Embracing White Wine Season (Substack - Sandra E. Taylor):Framed as "A Red Drinker's Guide to the White Wine World," this piece kicks off from International Drink Chenin Blanc Day to guide fans of heavy red wines into refreshing white alternatives perfect for the summer season.
- Garrison Brothers' Double-Digit Growth (The Spirits Business):Moving slightly outside of wine, this report highlights the commercial success of Texas-based bourbon distiller Garrison Brothers, noting their impressive double-digit growth trajectory across the United States.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 06-16-26
