Wine Digital Marketing With Molly Bossardt
The Wonderful World of Wine (WWW)
Episode 319
Hosts Kim Simone and Mark Lenzi exploring all things wine with you!
Wine Digital Marketing With Molly Bossardt
The Wonderful World of Wine (WWW) Episode 319 Hosts Kim Simone and Mark Lenzi exploring all things wine with you! Wine Digital Marketing With Molly Bossardt In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the curtain on the complex and rapidly evolving world of wine marketing. If you think digital marketing is just posting a photo of a bottle on Instagram, prepare to be amazed. Molly shares her extensive background in the industry and dives deep into the intricate components that drive successful digital strategies today. In this episode, we discuss: The "Snob Problem": A breakdown of Molly’s viral article, “The Wine World Has A Snob Problem,” and why accessibility is the key to the industry’s future. Generational Shifts: How different age groups perceive wine and why a "one-size-fits-all" marketing approach is failing. The Power of the Story: Why the narrative behind the label is often more important than the technical specs of the liquid inside. Influencers vs. Marketing: The distinct roles of wine influencers and professional digital marketing, and how they can coexist. The Adaptation Challenge: Why wine will endure, but only if marketing tactics adapt to modern consumer behavior. Digital Tools & Trends: The current status of email marketing, the effectiveness of various social media platforms, and what many people—and AI—get wrong about wine communication. From the technical nuances to the emotional heartbeat of brand storytelling, this conversation proves that there is a lot more to wine marketing than meets the eye. Listen now to discover how the wine world is finally finding its digital voice. Explore more from Molly: www.breadandbutterdigitalmarketing.com Cheers 🍷🍷🍷 Kim and Mark www.thewww.wine #WineMarketing #DigitalStrategy #TheWonderfulWorldOfWine #WineTrends #Storytelling #WineBusiness #Podcast #BreadAndButterDigital #WineInfluencers #WineEducation
Molly Bossardt is a digital marketing strategist helping premium wineries evolve beyond outdated marketing playbooks and build sustainable direct-to-consumer growth. With a decade of experience in marketing, she works with wine brands to clarify their positioning, connect with modern consumers, and compete in a rapidly changing market.
Molly Bossardt, a marketing expert with over 9 years of experience and education in New York City and London. With a background in the arts, including a Master’s In Art Business from Sotheby’s, Molly combines her academic knowledge with her scrappy startup marketing skills to help entrepreneurs and small business owners succeed with strong brand content and effective marketing strategies.
Molly started her career in digital marketing in 2013 working as an Account Manager for SinglePlatform, a digital marketing service for small businesses. While working there, she advised hundreds of small business owners on how to manage their social media presence and gain visibility online.
Molly's love for wine began when she took a small gap year and worked at a prominent Charlottesville-based winery, where she learned about wine and fell in love with the industry.
Following her work at the winery, Molly went on to receive her MA at Sotheby's Institute of Art, specializing in Art Business. While at SIA, she worked on several business development projects that emphasized branding and marketing. She went on to work in the DTC marketing space for a luxury bicycle manufacturer and in luxury real estate in NYC bef…Read More
