Liquor Industry News 07-26-26

Exploring all things wine with you!

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Here is a summary of the featured stories in Mark Lenzi's Liquor Industry News (07-26-26) collection:

1. Wine Orders as Age Indicators (Delish)

• The Takeaway: Wine choices often reflect generational trends. For example, rosé dominated millennial culture in the mid-2010s through the "rosé all day" movement, while younger consumers and modern wine drinkers lean toward crispy whites like Sauvignon Blanc or natural wines.

2. New & Returning Fall Brews from Samuel Adams (Allrecipes)

• The Takeaway: As seasonal transitions approach, Samuel Adams is introducing a new variation of one of its best-selling beers alongside the return of three fan-favorite seasonal brews for the fall lineup.

3. Turin's Aperitivo Evolution (Food & Wine)

• The Takeaway: Moving beyond classic spritz stops in tourist-heavy hubs like Rome or Venice, Turin (Piedmont) is emerging as one of Italy's most exciting drink destinations with a rising scene centered on natural wine, inventive cocktails, and apericena (aperitivo paired with substantial snack dinners).

4. Volcanic Sparkling Wines of Veneto (Great Italian Food Trade)

• The Takeaway: A spotlight on Lessini Durello and Monti Lessini DOP—volcanic sparkling wines produced in northeastern Italy's Veneto region, known for high acidity and mineral profiles shaped by volcanic soils.