Liquor Industry News 06-20-26
Here are summaries of the top stories featured in Mark Lenzi's liquor industry news roundup:
- Why the World Cup is a "Make or Break" Moment for Alcohol (CNN): Major global sporting events are traditionally massive windfalls for the beverage industry. However, brands like Anheuser-Busch InBev are facing a unique hurdle with the upcoming World Cup due to a multi-year global decline in alcohol consumption. The event is seen as a critical test of whether major sports sponsorships can reverse or buffer these sobering consumer trends.
- Stemmed vs. Stemless Wine Glasses: Which Style is Best? (Westgarth Wines): A dive into the ongoing debate over glassware. The piece explores the etiquette and practicalities of choosing between elegant stemmed glasses (which prevent your hand from warming the wine) and modern, casual stemless options that are perfect for picnics and relaxed gatherings.
- Can You Taste History? We Try George Washington's Original Beer (NPR): The New York Public Library and Talea Beer Co. teamed up to recreate a "small beer" using a recipe George Washington scrawled in a notebook back in 1757 during the French and Indian War. The article explores how vital beer was to early American armies—serving as a safe hydration source and a caloric staple rather than just a casual barbecue drink.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 06-19-26
