Liquor Industry News 03-13-26
Exploring all things wine with you!
The Flipboard magazine "LIQUOR INDUSTRY NEWS 03-13-26," curated by Mark Lenzi (The Wonderful World of Wine), features a collection of articles focusing on wine trends, industry shifts, and consumer habits.
Here is a summary of the key stories featured in this edition:
- Biodynamic Wine Insights: An exploration of biodynamic viticulture, highlighting it as a holistic approach that goes beyond organic farming by focusing on vineyard ecology and natural cycles.
- Gen Z and Alcohol Consumption: A look at how shifting habits among Gen Z—who are generally drinking less—are redefining the cultural significance of the 21st birthday.
- AI and Wine Discourse: An article titled "The Ghost In The Glass" reflects on the impact of ChatGPT and AI on the wine industry and the roles of wine professionals since its emergence.
- Willamette Valley’s Evolution: A feature on the culinary scene in Oregon’s Willamette Valley, noting that its food culture is now reaching the same world-class status as its famous Pinot Noir.
- The Spill Awards 2026: Coverage of the best spirits, cocktails, and bottle designs of the year, celebrating excellence in drinks culture.
- Retail Differences: An analysis of the selection gaps between grocery stores and dedicated liquor stores, helping consumers understand where to find specific types of alcohol.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
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