Liquor Industry News 03-11-26
Exploring all things wine with you!
The "Liquor Industry News 03-11-26" Flipboard magazine, curated by Mark Lenzi (The Wonderful World of Wine), features several key stories focusing on consumer psychology, industry data, and new product launches:
- Consumer Psychology: New research explores how simply thinking about specific types of alcohol—like tequila, whiskey, or wine—can trigger different mindsets and moods, particularly among younger consumers.
- New Product Launches: * Samuel Adams introduced the “Our City. Our Beer.” variety pack, a collaboration with Boston sports figures Derrick White, Garrett Crochet, Julian Edelman, and Zdeno Chara.
- Chicken Cock Whiskey has updated its core lineup by replacing its small-batch expression with a new Wheated Bourbon.
- Stateside Brands (makers of Surfside) launched Super Lyte, a range of vodka-based RTD (ready-to-drink) beverages inspired by sports drink flavors.
- Industry Trends and Data:
- The "Read Between The Wines" Podcast discusses the global trend of declining alcohol consumption and the shifting societal problems related to drinking.
- The Wine Economist provides an analysis of the U.S. wine industry based on the latest annual "Review of the Industry" data from Wine Business Monthly.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 03-13-26
