The Wonderful World of Wine (WWW)
Episode 319
Hosts Kim Simone and Mark Lenzi exploring all things wine with you!
Wine Digital Marketing With Molly Bossardt
In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the curtain on the complex and rapidly evolving world of wine marketing.
If you think digital marketing is just posting a photo of a bottle on Instagram, prepare to be amazed. Molly shares her extensive background in the industry and dives deep into the intricate components that drive successful digital strategies today.
In this episode, we discuss:
The "Snob Problem": A breakdown of Molly’s viral article, “The Wine World Has A Snob Problem,” and why accessibility is the key to the industry’s future.
Generational Shifts: How different age groups perceive wine and why a "one-size-fits-all" marketing approach is failing.
The Power of the Story: Why the narrative behind the label is often more important than the technical specs of the liquid inside.
Influencers vs. Marketing: The distinct roles of wine influencers and professional digital marketing, and how they can coexist.
The Adaptation Challenge: Why wine will endure, but only if marketing tactics adapt to modern consumer behavior.
Digital Tools & Trends: The current status of email marketing, the effectiveness of various social media platforms, and what many people—and AI—get wrong about wine communication.
From the technical nuances to the emotional heartbeat of brand storytelling, this conversation proves that there is a lot more to wine marketing than meets the eye.
Listen now to discover how the wine world is finally finding its digital voice.
Explore more from Molly: www.breadandbutterdigitalmarketing.com
Cheers
🍷🍷🍷
Kim and Mark
#WineMarketing #DigitalStrategy #TheWonderfulWorldOfWine #WineTrends #Storytelling #WineBusiness #Podcast #BreadAndButterDigital #WineInfluencers #WineEducation
