Seth Cysewski is the founder of Mistral WineCards, a modern, tactile wine
education system designed to make wine clearer, more approachable, and
more engaging. With over 20 years of experience across wine marketing,
hospitality, and design, Seth has worked with vineyards, retailers, educators,
and global wine brands to help translate complex wine concepts into tools
people actually enjoy using.
After years supporting wine brands across both trade and consumer-facing
marketing, and spending time on the sales side of the business, Seth saw
firsthand how traditional wine education often felt intimidating, overly
technical, or disconnected from how people actually learn and experience
wine. Mistral WineCards was created to solve that problem through a
hands-on, visual system meant to live at the table, in tasting rooms, and
alongside the bottle.
Mistral is used by curious drinkers, hospitality teams, and wine professionals
as a practical way to build confidence, spark conversation, and deepen
understanding without jargon or snobbery. At his core, Seth is a passionate
advocate for wine, the people who make it, and the stories behind every
bottle.