Liquor Industry News 10-21-26
Exploring all things wine with you!
Based on the Flipboard magazine curated by Mark Lenzi ("LIQUOR INDUSTRY NEWS 10-21-26"), here is a summary of the featured stories:
- Can a Shipwreck Offer New Clues to Ancient Wine Trade? (Wine Spectator): Discusses an ancient shipwreck discovered off the coast of Sicily by authorities, offering scuba-diving vinophiles and archaeologists new clues into the ancient wine trade.
- Why More Whiskey Makers Are Turning to Wheat for Softer, Sweeter Bourbon (Food & Wine): Explores how wheated bourbon is entering a new era—moving beyond its association exclusively with Pappy Van Winkle—as distillers experiment with unique recipes, aging methods, and higher-proof expressions to create softer, sweeter flavor profiles.
- The Wine Business Needs to Wake Up (Substack / Gary Vaynerchuk): A commentary arguing that the wine industry needs to step out of its outdated "1996 mentality" and adapt to modern consumer habits if it wants to realize its best decade yet.
- The 30 Best Rye Whiskeys to Drink in 2026 (VinePair): A curated buyer's guide highlighting top-performing rye whiskeys available on the market for the year.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 10-20-26
