Liquor Industry News 09-02-26

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Here is a summary of the featured stories curated in the Liquor Industry News (09-02-26) collection on Flipboard:

Market Trends & Category Shifts

• Canadian Whisky Slumps in US Control States (The Spirits Business)
  Data from the National Alcohol Beverage Control Association reveals that Canadian whisky experienced the sharpest sales decline among spirits categories in US control states in July, contrasting with positive growth seen in categories like Scotch and Tequila.
• Why Apéritifs Are Still a Solid Bet (The Spirits Business)
  Producers of apéritifs—traditionally low-key, pre-meal drinks—are working to maintain their momentum. After successfully repositioning their brands into mainstream culture over recent years, makers are now adapting strategies to retain consumer engagement amid shifting drinking habits.

Wine Industry Highlights

• Getting Grenache Noticed by Consumers (The Drinks Business)
  Despite being the seventh most planted grape variety globally, Grenache often lacks direct brand recognition among wine drinkers, who frequently consume it in blends without realizing it. Industry leaders are discussing strategies to highlight the grape directly to consumers.
• Climate Change Pushes French Wine Production North (The Drinks Business)
  Evolving climate patterns and rising temperatures are shifting optimal viticultural zones in France further north, forcing vineyard managers and winemakers to adapt traditional growing regions and practices.