Liquor Industry News 08-25-26
Exploring all things wine with you!
Here is a summary of the featured stories in the Liquor Industry News (August 25, 2026) magazine curated by Mark Lenzi on Flipboard:
Key Stories & Highlights
1. Unlikely Brand Partnerships: Wine Meets Fast Food & Sports
- Source: Substack (Robert Joseph)
- Summary: Industry commentator Robert Joseph explores unconventional strategic partnerships in the beverage world. Highlighting collaborations like La Vieille Ferme pairing with KFC and Gusbourne partnering with major football clubs, the article examines how wine brands are attempting to break traditional upscale stereotypes to reach mainstream, mass-market audiences.
2. Modernizing the Restaurant Wine List
- Source: SevenFifty Daily (Caitlin A. Miller)
- Summary: Taking inspiration from venues like New York City’s Bibliothèque (a wine bar and bookstore), this piece explores the evolving design and philosophy behind modern wine menus. Great wine lists are moving away from intimidating, clinical catalogues toward narrative-driven, approachable, and engaging experiences for diners.
3. "Come Over October" Campaign & Social Connection
- Source: Wine Industry Advisor (Press Release)
- Summary: Survey findings from the Come Over October™ initiative reveal a significant opportunity for the wine sector. The campaign emphasizes positioning wine not just as a beverage choice, but as a central medium for social gathering, community, and in-person connection.
4. Angel's Envy Launching Experimental Bourbon Release
- Source: Food & Wine
- Summary: Premium Kentucky distillery Angel's Envy announced one of its most experimental bourbon expressions to date, continuing its trend of innovative barrel finishing and unique mash bill experimentation.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 08-24-26
