Liquor Industry News 07-06-26
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Here is a summary of the key stories featured in the Liquor Industry News (07-06-26) collection curated by The Wonderful World of Wine:
- Wine Digital Marketing Trends: In Episode 319 of The Wonderful World of Wine podcast, hosts Kim Simone and Mark Lenzi interview Molly Bossardt to discuss the evolving landscape of digital marketing specifically tailored for the wine industry.
- Rise of Non-Alcoholic Beers: Highlighting one of the fastest-growing sectors in the beverage industry, Tasting Table ranks eight non-alcoholic, low-calorie beers, reflecting a major market shift toward alcohol-free and refreshing alternatives.
- Summer Wine Cocktails: Gamin Traveler provides a guide on how to make Spanish Sangria Blanca (White Sangria), positioning it as a lighter, white-wine alternative to traditional red sangria that is perfect for hot afternoons.
- Understanding Younger Consumers: An article from Food & Wineexplores what wine industry professionals need to know about the newest generation of drinkers, who bring distinct preferences, values, and buying habits compared to previous generations.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
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