Liquor Industry News 06-05-26
Exploring all things wine with you!
This link points to a curated Flipboard magazine titled "LIQUOR INDUSTRY NEWS 06-05-26," put together by Mark Lenzi from The Wonderful World of Wine. The collection features 18 stories exploring various facets of the beverage world, with a heavy emphasis on demystifying wine concepts, industry trends, and consumer communication.
The top featured stories from this collection include:
- "What Is ABV And Why Does It Matter?" (Substack - Paul Gregutt) This piece digs into the basics of alcohol by volume (ABV). It discusses how ABV serves as a core baseline fact in almost every wine review and why understanding that percentage is important for both flavor profiles and consumer awareness.
- "A Certified Cicerone's Guide to Beer for Wine Lovers" (Food & Wine - Sean Evans) Written from the perspective of beer expert Anne Becerra, this article explores how wine enthusiasts can easily navigate the beer aisle. It offers practical tips on reading freshness dates, recognizing complex beer styles, and finding common ground between the two beverage worlds.
- "What does that even mean?" (Substack - Lettie Teague) A deep dive into industry communication and wine jargon. Highlighting a headline that reads "Taste Communication Costs Wine Industry Seven Million New Consumers,"Teague explores her personal pet peeves with convoluted wine language and suggests how better communication can prevent alienating casual drinkers. It also highlights a great, budget-friendly rosé.
- "Why diversity is Grüner Veltliner’s ace in the hole" (The Drinks Business) This story covers the versatility and distinct styles of Austria’s flagship white grape variety, Grüner Veltliner, explaining how its stylistic range makes it a powerful asset in the global market.
Overall, the collection leans into education and bridging the gap between industry professionals and consumers.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 06-04-26
