April 10, 2026

Liquor Industry News 04-10-26

Liquor Industry News 04-10-26

Exploring all things wine with you!

https://flipboard.com/@marklenzi/liquor-industry-news-04-10-26-v4ehph95z?from=share&utm_source=flipboard&utm_medium=curator_share

The Flipboard "LIQUOR INDUSTRY NEWS 04-10-26," curated by Mark Lenzi (The Wonderful World of Wine), features 19 stories regarding recent developments in the wine and spirits sectors. Key highlights include:

  • Southwest Airlines "Sip and Ship": Starting April 24, the airline will allow passengers flying out of wine country regions to check one case of wine (up to 12 bottles) for free.
  • Dos Hombres Tequila Launch: Breaking Bad stars Aaron Paul and Bryan Cranston have expanded their "Dos Hombres" brand from mezcal into tequila, debuting a $40 Blanco and a $50 Reposado produced in Jalisco, Mexico.
  • Sazerac's First Tennessee Whiskey: Buffalo Trace owner Sazerac has revealed details regarding its first Tennessee distillery and whiskey project, nearly a decade after purchasing the site.
  • Bev-Alc Growth: Blue Cloud’s crossover portfolio (which includes Hard MTN Dew and Lipton Hard Iced Tea) reported a 30% revenue growth over the past year, highlighting the continued rise of "hard" soft drink alternatives.
  • Italian Wine Trends: In preparation for Vinitaly 2026, Italian white wine appellations are focusing on differentiation strategies to help international buyers navigate their various regions.
  • Education and Pairing: The collection includes resources on managing "Umami" when pairing food and wine, aiming to simplify one of the more difficult flavor profiles for consumers.