Liquor Industry News 03-31-26
Exploring all things wine with you!
The Flipboard link you provided leads to a curated digital magazine titled "LIQUOR INDUSTRY NEWS 03-31-26,"created by Mark Lenzi under his profile "The Wonderful World of Wine (WWW)."
This specific collection features 18 stories covering various updates in the wine and spirits world as of March 31, 2026. Key stories highlighted in this edition include:
- Wine Branding vs. Labels: An article by Robert Joseph (via Substack) discussing the sheer volume of wines on the market and how AI might help consumers distinguish between a true "brand" and just another "label."
- German Wine Classification: A guide to Germany’s newly revised, geography-based labeling system intended to make their wine categories easier for consumers to understand.
- Restaurant Wine Pricing: A report from Wine-Searcher indicating that over 75% of wine drinkers are rejecting expensive restaurant markups, posing a significant challenge to the industry.
- Jefferson’s Bourbon "Ocean Aging": News on a partnership between Jefferson’s Bourbon and Holland America Line to age whiskey on cruise ships.
- Market Trends in "Control States": Data showing a rebound in Scotch sales in U.S. monopoly (control) states, specifically driven by growth in New Hampshire, even as other spirits saw a decline.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 03-30-26
