Liquor Industry News 03-28-26
Exploring all things wine with you!
The Flipboard magazine curated by Mark Lenzi for March 28, 2026, features a collection of 16 stories focusing on health research, major industry business moves, and consumer tips.
Here are the key stories from that specific date:
Health & Research
- Wine and Longevity: A featured study from Audacy suggests that moderate wine consumption may be associated with a longer lifespan, contrasting with general research that links alcohol to negative health outcomes.
Industry Business & Mergers
- Major Merger Talks: The Drinks Business reports that industry giants Pernod Ricard and Brown-Forman have confirmed early-stage discussions regarding a potential merger. If completed, this would create one of the largest liquor conglomerates in the world.
Whiskey News & Innovation
- Aging at Sea: Jefferson’s Bourbon has partnered with Holland Americato age whiskey on cruise ships. This method utilizes the constant motion of the ocean and sea air to influence the maturation process.
- Whiskey Terminology: An article from VinePair clarifies the history and actual meaning of the term "Dram" in the context of whiskey pours.
Cocktails & Mixology
- Fresh Mint Techniques: A guide from Chowhound explains the proper way to handle mint for cocktails like Mojitos and Mint Juleps to avoid bitterness and maximize flavor.
Travel & Lifestyle
- Mexican Wine Country: Matador Network highlights a private vineyard villa in Valle de Guadalupe, Mexico, noting the region's growing reputation as "Mexico’s Napa Valley."
The magazine is part of a daily series curated by Lenzi (of The Wonderful World of Wine) to provide a snapshot of the global liquor landscape.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 03-27-26
