March 3, 2026

Liquor Industry News 03-03-26

Liquor Industry News 03-03-26

Exploring all things wine with you!

https://flipboard.com/@marklenzi/liquor-industry-news-03-03-26-erj135a3z?from=share&utm_source=flipboard&utm_medium=curator_share

The Flipboard "Liquor Industry News" for March 3, 2026, curated by Mark Lenzi (The Wonderful World of Wine), features several stories covering beer, spirits, and global wine trends. Here is a summary of the key highlights:

Wine Industry & Trends

  • Sea-Aged Sparkling Wine: An exploration of the growing practice of aging sparkling wines underwater, explaining why producers are choosing the ocean floor for maturation.
  • Japanese Wine Boom: A look at the rising popularity of Japanese wine, characterized by its precision, restraint, and focus on indigenous grapes and food-pairing harmony.
  • Phylloxera Threats: A report on whether the tiny aphid-like insect Phylloxera, which historically devastated European vineyards, remains a major threat to the modern global wine industry.
  • Wine Diplomacy: A discussion on "Wine Diplomacy" and how international perceptions of the U.S. are shifting compared to the influence of countries like China.

Spirits & Beer

  • Michter’s 10-Year Bourbon: Michter’s has announced its 2026 release of the 10-Year Bourbon. The distillery maintains a strict policy of releasing the spirit only when barrels meet specific sensory standards rather than following a set calendar.
  • Bear Poop Beer Collaboration: In a more unusual story, Columbia Sportswear and Breakside Brewery have collaborated on a light lager featuring notes of berries and honey. The marketing focuses on an "outdoorsy" theme—though the headline clarifies it involves "bear poop," it is a play on the ingredients bears eat in the wild.

At a Glance

The collection reflects a shift toward artisanal precision (Michter's and Japanese wine) and experimental aging/branding (sea-aging and outdoor-themed beer) within the beverage industry in early 2026.